Sales Executive

Are you passionate about motorcycles and driven by sales success? Do you aspire to represent one of the world’s most iconic and innovative motorcycle brands? BMW Motorrad is seeking a motivated and results-oriented Sales Executive to join our team and deliver exceptional customer experiences.

Employment Type: Full-Time
Department: BMW Motorrad Sales

OTE Up to £50,000 per annum

About the Role

As a Sales Executive, you will play a key role in connecting customers with the perfect BMW motorcycle to match their lifestyle. 

Key Responsibilities

• Engage with customers to understand their riding preferences and recommend suitable BMW Motorrad models

• Provide outstanding customer service from initial inquiry to final delivery and post-sale support

• Coordinate test rides, financing options, and trade-ins with professionalism

• Consistently achieve and exceed sales targets

• Stay up to date with BMW Motorrad models, technologies, and accessories

• Build long-term relationships and grow a strong client base through referrals and proactive outreach

Candidate Profile

• Previous experience in vehicle or lifestyle product sales (motorcycle sales preferred)

• Strong communication, interpersonal, and negotiation skills

• Genuine passion for motorcycles and the riding lifestyle

• Goal-oriented with a customer-centric mindset

• Motorcycle license (preferred or required depending on location)

• Familiarity with CRM systems and digital tools

What We Offer

• Competitive base salary with uncapped commission

• Comprehensive training through the BMW Group Sales Academy

• Opportunity to work with an iconic and evolving product line

• Clear pathways for career development within the BMW network

• A collaborative and energetic team environment

About us: We are one of the top three automotive retailers in the UK, proudly representing 32 manufacturer brands, selling a huge range of new and used vehicles from over 150 dealerships across the UK and Ireland.  

We believe our people are our greatest asset, and we’re committed to recognising the valuable contribution each person makes. That’s why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.

Core Benefits:

• Competitive salaries with structured pay scales and progression as you grow within the business
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months’ full pay for maternity and adoption leave, and 2 weeks’ full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments

Health & Wellbeing:

• Eyecare vouchers to help cover vision care needs
• Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Critical illness cover for peace of mind during life's most challenging moments

Financial Wellbeing:

• MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Free Will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection

Leisure & Lifestyle:

• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.

Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential. 

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.